The Professional Cricketers’ Association is pleased to confirm Rob Lynch as its new Commercial Director.
The New Zealander joins from Middlesex County Cricket Club where he held the position of Chief Operating Officer and will take up his role with the PCA on 20 February.
Lynch has a life-long relationship with cricket and was a founding member of the New Zealand Cricket Players’ Association, which was formed in 2001 when his brief professional career saw him represent Auckland.
The 37-year-old will lead the PCA’s extensive commercial and events programme in a time of change for the Association, following the appointment of Julian Metherell as Non-Executive Chairman last year and the arrival of Tony Irish as Chief Executive earlier this month.
After leaving the professional game in 2003, Lynch has maintained his passion for cricket and business throughout his working life, which has seen him in various senior roles within the game. As a Player Representative, he grew commercial profiles of professional cricketers before joining CricHQ as Managing Director.
"I am confident that Rob will add significantly to our existing team, growing this programme to ensure that we meet our objectives.”
TONY IRISH, PCA CHIEF EXECUTIVE
Lynch joined Middlesex in 2016 as Commercial Director before being promoted to Chief Operating Officer in May 2019 due to transforming the clubs commercial operation through securing major sponsorship deals and creating numerous successful commercial initiatives.
Incoming PCA Commercial Director, Rob Lynch, said:
“I am excited to be joining the PCA and a huge attraction for me was working with Julian Metherell and Tony Irish. While the PCA is in a strong position due to past achievements, I believe we have a great opportunity to create a new era of success for the Association.
“It is clear the PCA already has a very strong team and I am looking forward to working with everybody to build on the platform we have to take the PCA in a fresh direction.”
PCA Chief Executive, Tony Irish, said:
“Rob will be a great asset to the PCA and its members. We exist to represent, serve and support the players, past and present, and it is crucial for us to have a strong commercial and events programme, and healthy commercial partnerships, in order to provide us with the means to do this.
“Rob is part of a new era of leadership of the PCA. I am confident that he will add significantly to our existing team, growing this programme to ensure that we meet our objectives.”
